The existing economic model of taking natural resources, making, using, then disposing of products cannot be sustained.

Cities, enterprises and communities need a new economic model – the circular economy.  

The circular economy designs out waste and pollution, keeps products and materials in use and regenerates natural systems. Transition to a circular economy requires fundamental redesign of existing systems, innovation and incorporation of new technology and smart materials.

cities and communities need a new economic model - the circular economy

Pam Ford, General Manager Economic Development for Auckland Tourism, Events and Economic Development (ATEED) says ATEED worked with the Sustainable Business Network to understand how Auckland could benefit from moving to a circular economy.

“Auckland could be . We could create new economic opportunities for our businesses and our people, and enable a more resilient future for Auckland."

From there, we discovered a lack of awareness and understanding about how circular economy principles apply to business and industry. 

"We found Auckland businesses need information, tools and skills to enable them to use circular economy ideas to create new opportunities and reduce their reliance on finite resources.” 


Circular Economy – A new dynamic for Auckland businesses (May 2018)


‘Circular Economy: A new dynamic for Auckland Businesses', is an ATEED insights paper which provides economic perspectives on a circular economy.

This insights paper is based on a comprehensive report facilitated by the Sustainable Business Network (SBN) entitled, ‘’

For Auckland businesses, pursuing process and product innovations that reflect circularity will create new forms of value, open up new markets and support sustainable growth by reducing reliance on finite resources. The report provides the opportunity to encourage and motivate you to take a co-ordinated approach to drive Auckland towards a circular economy.




XLabs - Circular economy lab for Auckland businesses

Xlabs together co-creating the future to be circular

One of ATEED’s first circular economy initiatives is a circular innovation programme made in partnership with , . 

XLabs is a series of five one-day workshops, starting at the end of February delivered by Circularity. Circularity help businesses understand circular economy principles, build in-house capability and design business solutions using its Circular by Design methodology.

Auckland businesses from the tourism, consumer goods, built environment and transport sectors are bringing teams of three to six people and their business challenges to XLabs.

Participants will work together to create innovative circular solutions for real-life business challenges Auckland companies are facing. They will create, prototype and market test circular economy innovations, ultimately accelerating circular economy innovation in Auckland.